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About Us

SIMPLE iDEAS, Inc. literally will be offering the cure for Influenza, Viral & Bacterial Pneumonia, Secondary Bacteria Infection and the Common Cold, including Human Corona Virus (all strains including SARS-CoV2). Broad spectrum oral anti pathogen utilizing our IP "PureE" US Patent 11,583,574


How do the products work so fast? "When you eliminate the cause of the disease (germs) you eliminate the symptoms much faster."

Our products reduce 7-14 days of sickness down to 24-72 hours. 


We are a biotech company offering the world real solutions through  Inspiration,  Innovative Science and Natural Sustainable Resourced Ingredients. We combine the best of the natural world with the best of scientific procedures to validate performance, optimize delivery method and assure safety. We only release effective products that satisfy a real need and that make a difference in well being.


Our Mode of Action is Ground Breaking Nano Science Disrupting the Field of Anti-pathogens. 

Made in USA


Leadership Team

Mitch Tate

Mitch Tate

Co-Founder & IP formulator  has experience in discovery of new botanicals and taking them from new discovery all the way to maturity with high profit and dividends for owners, as shown with the Noni industry. Mitch has been President and CEO of companies operating in multiple countries and market segments (Royal Farms, Nonu, Inc. & Enliven International). Mitch is co-founder of SIMPLE iDEAS, Inc. Author of, Truth About Stress (2002). Previously Wellness Director at Dixie Regional Medical Center, Director of Wellness/Rehabilitation at the Southern Utah Heart Institute. B.S. in Exercise Physiology and a M.S. program in Cardiac Rehabilitation and Adult Fitness (thesis not completed), Utah State University. Military: 2 years as Combat Engineer & 9 years as Counter Intelligence Agent, Utah Army National Guard. His passion and vision is to enrich the lifestyle and health of mankind and his environment through winning the battle against infectious microbes. https://www.linkedin.com/in/mitchell-tate-420b52bb/

Dell Brown

Dell Brown

Dell Brown: Dell has an MBA from Northwestern University and is founder and managing partner of JDK Solutions, a successful U.S. business consulting firm. Dell co-founded Global Health Consulting, a market share leader in management consulting dedicated to the healthcare industry in Japan. He is an experienced corporate leader with experience in helping struggling companies grow. While advising MonaVie and as its president, he helped the company develop from financial loss to strong profitability with over $800 million in revenue. He had a reputation for running a tight ship and in building strong teams. Dell also served as managing director of product development for NuSkin. He also has a B.S. in Zoology, pre-medical from Brigham Young University. https://www.linkedin.com/in/dell-brown-9a0681/

Jack Hinkle, D.O.

Dr. Jack Hinkle received his medical degree in 1978. He is Board Certified in Family Practice and recognized by the Board of Geriatric Medicine. He was founder of and president of a successful four man physician group in Michigan. Current practice is in St. George, UT. His experience also includes emergency and acute hospital care. He has been Chief of Staff twice of the regional hospital, and Chairman of the Department of Family Medicine several times. Member of American Academy of Environmental Medicine and the International College of Integrative Medicine. Dr. Hinkle also is a D.NM (Doctor of Natural Medicine), a D.MM (Doctor of Missionary Medicine) and is certified as a Lifestyle Educator. In 2007, he traveled to Europe to receive training in the use of amino-acids in autoimmune disorders, allergies and aging. He belongs to the Oxford College of Immunology and continues yearly training in Europe to bring these 21st Century modality to his patrons.

Charles Gerba, Ph.D.

Dr. Gerba is an internationally recognized environmental microbiologist and Professor of Environmental Microbiology in the Departments of Microbiology and Immunology, and Soil, Water and Environmental Science at the University of Arizona. His credentials include a B.A in Microbiology, Arizona State University, 1969, and a Ph.D. in Microbiology, University of Miami, Florida, 1973. He is also a member of the American Academy of Microbiology. Dr. Gerba has authored more than 400 articles including several text books in environmental microbiology and pollution science. He actively conducts research on the development of new disinfectants and drinking water treatment processes, new methods for the detection of pathogens, and microbial risk assessment. He was a member of the U.S. EPA Committee on the development of the “Guide Standard and Protocol for Testing Microbiological Water Purifiers.". Member of the EPA’s Science Advisory Board Committees on Drinking Water and Research Strategies.


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